ASP – America’s Swimming Pool Company announces third Louisiana location

Baton Rouge, La. – ASP – America’s Swimming Pool Company has opened its third location in Louisiana in the city of Baton Rouge. ASP serves residential and commercial swimming pool owners, providing swimming pool maintenance and cleaning programs, pool equipment diagnostics, repairs, pool chemicals, supplies, and pool renovations. The location will serve the city of Baton Rouge and cities in East Baton Rouge, Ascension, and Livingston Parishes.

“With all of the support, structure, and years of experience available to us, [my wife Candice and I agreed that] joining ASP was an easy choice,” said Victor Lockwood, Owner and Operator of ASP of Baton Rouge. “We look forward to continuing the quality of service, maintenance, and repair that has come to be expected from the ASP name.”

“Victor and Candice have been tremendous additions to the ASP family and are instrumental in continuing to expand our company in the state of Louisiana,” said Stewart Vernon, Founder and Chief Executive Officer of ASP Franchising, Inc. “We are truly excited to see their growth and success in 2015.”

Victor Lockwood was born and raised in Lafayette, La. and studied Business Management at the University of Louisiana. Candice Lockwood was born and raised in Metairie, La. and studied Accounting at the University of New Orleans. Before joining ASP as franchise owners, the Lockwoods were owners of a series of Snap Fitness personal fitness franchises. When not working, the Lockwoods enjoy playing community sports and spending time with their children.

For more information about ASP of Baton Rouge, visit their website at, email them at, or call them at (225) 210-7775.


About America’s Swimming Pool Company

America’s Swimming Pool Company, the Nation’s largest swimming pool maintenance, repair and renovation franchise, was established in 2001 by Stewart Vernon of Macon, Georgia. The company was built on the belief that providing the highest-quality pool maintenance with competitive pricing and a high level of dependability will attract customers. Since 2005, ASP has expanded into 140 territories throughout the country, servicing over 200 cities in twenty states across the country. At this point, the company manages over 175 million gallons of water per week and renovates or remodels more than 250 pools each year. For information, please visit To stay current, like us on Facebook at America’s Swimming Pool Company, or follow us on Twitter at @AmericaSPoolCo.

Media Contact:
Rachael Hammet
Communications Associate
ASP Franchising, LLC
478-254-4495 ext. 6