ASP – America’s Swimming Pool Company announces second Virginia location

Virginia Beach, VA – ASP – America’s Swimming Pool Company has opened its second location in Virginia in the city of Virginia Beach. ASP serves residential and commercial swimming pool owners, providing swimming pool maintenance and cleaning programs, pool equipment diagnostics, repairs, pool chemicals, supplies, and pool renovations. The location will serve Virginia Beach, Chesapeake, and the surrounding areas.

“I have always desired to be an entrepreneur and offer the best product possible to my customer base,” said Bill Schlemmer, Owner and Operator of ASP of Virginia Beach. “When I found out about ASP, I realized it was more than just a franchise opportunity – it was a way for me to fulfill that desire. I look forward to continuing the caliber of service, maintenance, and repair that has come to be expected from the ASP name.”

“Bill has been a tremendous addition to the ASP family and is instrumental in continuing to expand our company, bringing the second ASP into Virginia,” said Stewart Vernon, Founder and Chief Executive Officer of ASP Franchising, Inc. “We are truly excited to see his growth and success in 2015.”

Schlemmer studied History at the University of Idaho and participated in the Naval ROTC program offered on campus. Upon graduating, Schlemmer enlisted in the Navy as a commissioned officer, and served for 22 years before retiring in 2013. Before joining ASP, Schlemmer managed inbound operations for Amazon in Richmond, Va. When not working, Schlemmer enjoys skiing, hunting, and spending time with his family.

For more information about ASP of Virginia Beach, visit their website at, email them at, or call them at (757) 686-6080.


About America’s Swimming Pool Company

America’s Swimming Pool Company, the Nation’s largest swimming pool maintenance, repair and renovation franchise, was established in 2001 by Stewart Vernon of Macon, Georgia. The company was built on the belief that providing the highest-quality pool maintenance with competitive pricing and a high level of dependability will attract customers. Since 2005, ASP has expanded into 162 territories throughout the country, servicing over 200 cities in twenty states across the country. At this point, the company manages over 175 million gallons of water per week and renovates or remodels more than 250 pools each year. For information, please visit To stay current, like us on Facebook at America’s Swimming Pool Company, or follow us on Twitter at @AmericaSPoolCo.


Media Contact:
Rachael Hammet
Communications Associate
ASP Franchising, LLC
478-254-4495, ext. 6