Jimmie Meece Promoted to Senior Vice President of ASP Franchising
ASP – America’s Swimming Pool Company Franchise Organization Recognizes and Promotes Corporate Employee
MACON, Ga. (March 2019) – ASP Franchising, the corporate headquarters of the America’s Swimming Pool Company (ASP) family of franchises is proud to announce the promotion of Jimmie Meece to Senior Vice President. In this role, Meece oversees the day-to-day operations of the franchising system. He works closely with the company’s c-level executives to ensure values, policies, processes, and systems are implemented and followed. Meece also works closely with the company’s operational support team to ensure franchise owners have the resources needed to execute the ASP business model.
Meece joined the ASP corporate office in 2010 but was also among one of the first local franchise owners in the ASP system. In 2005, he opened the first ASP franchise location in Clemson, South Carolina, with his wife, Meghan. Since then, Meece has seen significant growth within the franchise organization. When he launched the first ASP franchise, there were limited resources available. Meece had a belief in the business and desire to be successful.
“At the time I opened the first ASP franchise, there was very little training, no operations manual, websites, vehicle wraps, social media, branding, or PoolOps technology,” said Meece. “A few of my family and friends thought this was foolish, but I used fear of the unknown as a powerful motivator to work hard and build a business that would support my growing family.”
Making that terrifying leap would become one of the best decisions Meece would ever make. This decision led to taking a corporate position at ASP Franchising and relocating with his wife and three children to Macon, GA. Since Meece began his role as Vice President of Franchise Operations in December 2010, he has seen the significant growth of franchise locations and its internal support structure. In 2010, ASP had 51 franchise locations across the southeast region, and today, ASP has over 265 franchise locations across the United States. There are 15 people currently employed at the franchise’s corporate office in Macon, Georgia, and each person offers the ongoing training and support needed for franchise owners to run a successful ASP business.
“The best part about working at ASP are the people, both at corporate and the franchise owners,” said Meece. “Our culture is very family oriented, and I enjoy what I do every day because there is a purpose.”
In addition to his work at ASP Franchising, Meece is a member of Ingleside Baptist Church and is actively involved in helping with the middle school ministry. He also serves on the board of directors for his neighborhood homeowners association. Jimmie Meece is married to Meghan Meece, the Director of Web and Communications for ASP Franchising, and they have three children, Jacob, Katelyn, and Taylor.
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ASP – America’s Swimming Pool Company is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 400 cities in 20 states across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on America’s Swimming Pool Company, visit ASPPoolco.com or find us on Facebook @asppoolco.
ASP is an Authority Brands company. Authority Brands, LLC is the franchisor of multiple franchise concepts focused on home services. Founded in 2017 and headquartered in Columbia, Maryland, Authority Brands supports more than 550 franchise locations in the United States, Canada, and Latin America.
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ASP Franchising, LLC
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