Veteran Owned and Operated ASP Open for Business in St. Petersburg

ASP of St. Petersburg owner, Caleb Daulton, making a splash!

Caleb Daulton at ASP Franchising

Caleb Daulton (owner) in Pool School training at ASP Franchising headquarters.

SAINT PETERSBURG, FL – ASP – America’s Swimming Pool Company is open for business in St. Petersburg, Florida. ASP provides swimming pool maintenance and cleaning programs, pool equipment diagnostics, pool repairs, pool supplies, pool replaster, pool resurfacing, and pool remodels to Saint Petersburg, St. Pete Beach, Gulfport, Madeira Beach, Treasure Island, Bay Pines, Seminole, and the surrounding areas.

Meet Caleb Daulton, one of the newest members welcomed to the ASP franchising family. He is owner and operator of the St. Petersburg, Florida location that opened this May. Daulton, originally from Indiana, moved to Florida with his wife, Lindsey, three years ago. Before deciding to purchase an ASP franchise, Daulton proudly served in the United States Air Force for the past 14 years.

“It’s always a success when we gain hard-working franchise owners like Caleb,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “He has already shown complete dedication to his customers and ASP’s core values. I know his skills in customer service and attention to detail will help his business flourish.”

Daulton is an outdoor enthusiast. In his spare time, you can find Daulton by the water. He enjoys fishing and surfing as well as participating in local volleyball tournaments. Simply, this is why owning an America’s Swimming Pool Company franchise made sense for Daulton. His love for the water and being outdoors is reflective of his service.

“Transitioning military bases is what led me to the Clearwater area, and where I began working in the ER at a local civilian hospital. About one year ago I decided that I wanted a career change, so I started looking for other business opportunities, and an ASP franchise stood out,” said Daulton. “I have always had the desire to start my own business and was at a point in my life where it seemed like the best time to dive in. I researched and found that a swimming pool company would be a perfect opportunity, and would keep me by Florida’s coast.”

Daulton is looking forward to starting a new chapter in his life as a business owner. In May, he completed two weeks of pool school training which has helped Daulton quickly transition from military life to new business owner. The care he provided in the nursing field can be juxtaposed with the service he provides in the swimming pool industry because, in the end, it’s the willingness and the ability to go that extra mile for your customers that makes a difference.

“I come from a family of small business owners,” said Daulton, “Their happiness as a business owner is what drives my desire to be successful. My goal is to exceed customer expectations and to live up to ASP’s reputation as the best of the best in pool maintenance, repair, and renovation.”

For more information about professional, reliable, and affordable pool service in the St. Petersburg area, visit, email, or call (727)469-7665.

Find America’s Swimming Pool Company on Facebook @ASPstpetersburg.

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About ASP

ASP – America’s Swimming Pool Company is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 400 cities in 20 states across the nation. For more information on ASP’s swimming pool franchise opportunities, visit For more information on America’s Swimming Pool Company, visit or find us on Facebook @asppoolco.

Media Contact:
Stephanie Fritz
Public Relations and Communications
ASP Franchising, LLC
478- 254-4495 (Office)
478-812-8313 (Direct)