Pensacola Pool Service Company Recognized with Award for Best New Start

Lawson (left) receiving award from Vernon, ASP’s CEO (right)

PENSACOLA, FLA. – Shane Lawson, Owner and Operator of ASP-America’s Swimming Pool Company in Pensacola, FL, has made an impact in the swimming pool industry and was recognized for his achievements. At the 2017 ASP Owners Meeting, Lawson was awarded Best New Start for 2016. The Pensacola franchise location is one of 15 new ASP locations across the Nation that opened their business in 2016.

“Shane received recognition because of his commitment to go beyond expectations during his first year in business,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We are proud of Shane’s achievements, and we look forward to watching his continued success.”

Lawson began as an ASP franchise owner exactly one year ago and has gone beyond expectations as a new owner. Before becoming a professional in the pool industry, his background was in plumbing and engineering. Lawson never expected to stumble upon an opportunity to become an ASP franchise owner, but quickly discovered it was a perfect fit for him and his family.

“I am honored to receive this award and look forward to many years of growth,” said Lawson. “I attribute this first-year success to my grandfather, who was also a small business owner. I often think about the strong work ethic he instilled in me, and that’s what drives me to work harder and go the extra mile for my customers and my business.”

Lawson also contributes his success to his business partner, Ryan Eiland, who is the owner of the ASP location in Destin, FL. Eiland started as a franchise owner in February 2008 and has been a tremendous support and friend to Lawson. Eiland expertise as a veteran in the ASP business has helped Lawson accomplish his first-year goals.

“Reliability and availability, even when it means longer days, is the key to gaining long-term customers,” said Lawson. “Putting myself and my business out there through local networking groups has been an instrumental part of my early success. Overall, I enjoy being involved in my community and giving customers the quality service they need.”

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About ASP
ASP-America’s Swimming Pool Company is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 400 cities in 23 states across the nation. For more information on ASP’s swimming pool franchise opportunities, visit For more information on ASP – America’s Swimming Pool Company, visit

Media Contact:
Stephanie Fritz
Public Relations and Communications
ASP Franchising, LLC
478- 254-4495 (Office)
478-812-8313 (Direct)

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