Top Sales Leader Announced at ASP-America’s Swimming Pool Company’s Annual Event

Cindy and Herschel Forester (left) receiving award from CEO, Stewart Vernon (right)

Herschel Forester, Owner/Operator of ASP in Dallas, Texas Received Award for His Significant Achievement

DALLAS –Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company, presented Herschel Forester with the Top Sales Award for the ASP franchise location in Dallas, Texas. Forester was granted this award for going above and beyond the highest gross sales expectations in 2016. The winner was announced during the franchise organization’s 10th annual Owners Meeting.

“We are proud of Herschel’s accomplishments and his ability to surpass sales expectations every year,” said Vernon. “This Owners Meeting encouraged owners to take their businesses from good to great, and that’s what Herschel and his team strive to accomplish every day in his business.”

The Dallas franchise location has been ranked number one in sales for four consecutive years. It was announced this year that Forester and his team of 10 employees exceeded the $2 million mark for 2016. Reaching these goals has been a great accomplishment for the Dallas team.

“We have a team of dedicated, hardworking folks that make our business go,” said Forester.  “I have enjoyed having my wife, Cindy, work with us for the past couple of years.  I am also proud of our pool renovation department that is very productive under Darren Kesler’s leadership.”

Forester launched the Dallas location in 2010 by converting his previously self-employed pool business to an ASP franchise. Converting his business has been a significant factor in his growth, along with the counsel from both the Founder and Vice President of the franchise organization.

Forester mentions that Dallas is a great market because of the economy, number of pools, and the climate.  These favorable factors have led to his success as the swimming pool service, maintenance, repair, and renovation experts in his community.

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About ASP

ASP-America’s Swimming Pool Company is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 400 cities in 23 states across the nation. For more information on ASP’s swimming pool franchise opportunities, visit For more information on ASP – America’s Swimming Pool Company, visit

Media Contact:
Stephanie Fritz
Public Relations and Communications
ASP Franchising, LLC
478- 254-4495 (Office)
478-812-8313 (Direct)

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