MACON, Ga. – ASP – ASP - America's Swimming Pool Company recently ranked in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as evidenced by the fact that Entrepreneur received more than 1,000 applications this year, making it one of the company’s most competitive rankings ever. The Franchise 500® ranks ASP as #1 in pool maintenance and #101 in the overall franchise rankings. Recognized as an invaluable resource for potential franchisees, ASP has shown their outstanding performance in areas including unit growth, financial strength and stability, and brand power.
“At ASP, our company’s mission is to create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence,” said Stewart C. Vernon, Founder & CEO of America’s Swimming Pool Company. “We work hard on building a brand that customers and franchisees can recognize and trust. It is an honor to be ranked as a top franchise by Entrepreneur for the eighth consecutive year.”
“This year’s Franchise 500 ranking features both up-and-comers who bring fresh ideas to an everchanging industry, as well as savvy stalwarts that have thrived for decades. We are proud to highlight and celebrate them all,” says Jason Feifer, editor in chief of Entrepreneur. “Our results show that the industry is strong—and that the most enduring franchisors are those who learn to balance innovation with reliability. That’s how to attract new customers while keeping the old ones happy.”
The key factors that go into Entrepreneur’s evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. All franchises are given a cumulative score based on more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.
Over its 39 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. ASP’s position on the ranking is a testament to its strength as a franchise opportunity. To view ASP – America’s Swimming Pool Company in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February issue of Entrepreneur, available on newsstands January 16th.
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About ASP
ASP – ASP - America's Swimming Pool Company is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 400 cities in 20 states across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP - America's Swimming Pool Company, visit ASPPoolco.com. Follow the corporate Facebook page @asppoolco.