Jimmie H. Meece Jr. Named Brand President of America’s Swimming Pool Company

Nationally Recognized Pool Service Franchise Appoints New Brand Leader

MACON, Ga. – America’s Swimming Pool Company (ASP), part of the Authority Brands’ premier residential service franchising platform, has announced new leadership after Founder and Brand President Stewart C. Vernon was promoted to Executive Vice President of Emerging Brands. Jimmie H. Meece Jr. will replace Vernon as ASP’s Brand President, effective Jan. 1, 2023.

Earlier this year, Authority Brands announced the launch of the company’s incubator for emerging brands within the home services sector. An initiative designed to leverage the Authority Brands’ experience and proven systems to accelerate the growth and development of smaller-scale franchise concepts. Shortly after the launch of this new initiative, Vernon started his role as head of emerging brands while serving as the brand president of ASP. At the recent 2022 Authority Brands Annual Convention, Vernon announced his full-time change to Executive Vice President of Emerging Brands for Authority Brands and ASP’s new leadership under Meece.

Meece was among one of the first local franchise owners in the ASP system. In 2005, he opened the first ASP franchise location in Clemson, South Carolina, with his wife, Meghan. He sold his franchise in 2010 and took a corporate position at ASP Franchising, relocating with his wife and three children to Macon, GA. In 2019, Meece was promoted to Senior Vice President of ASP, overseeing corporate staff and ensuring the ASP business model, platforms, initiatives, partnerships, and corresponding support is provided to all franchise owners. From his first day of cleaning pools as a franchise owner to now supporting hundreds of ASP franchisees to build their businesses, Meece has always believed in the brand and a desire to be successful. Over the years, he has been an inspiration to others by helping entrepreneurs realize their potential, listening to their needs, and providing tools for their continued growth and success.

“I couldn't be prouder of Jimmie, and the entire ASP team, as they continue to take this incredible brand to the next level,” said Vernon.

In 2002, Vernon founded ASP out of the need to provide higher quality swimming pool service to his hometown community in Macon, Georgia. Vernon started the company with a $500 award from his entrepreneurship professor. After experiencing rapid growth, he researched new approaches to help expand the business model and the ASP brand. By 2005, Vernon decided to form ASP Franchising to keep up with the quick growth, and the brand has been expanding ever since. ASP continues to rise in the ranks of the national franchise spotlight as its franchise owners help families across the nation create lasting poolside memories by efficiently handling all their pool needs. Vernon has grown that $500 into over $100 million in systemwide sales.

“It is with honor and humility to have the opportunity to lead America’s Swimming Pool Company as Brand President,” said Meece. “Over the many years I have been with this great company, as a franchisee and in a corporate role, I have been mentored by the best. Because of that experience, I am confident and ready for the challenge ahead. With a proven franchise model, a great base of franchise owners, and the outstanding support of our parent company Authority Brands, we are headed for great success!”

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About ASP
ASP - America’s Swimming Pool Company is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 23 states across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on America’s Swimming Pool Company, visit ASPpoolco.com or find us on Facebook @asppoolco.

About Authority Brands
Authority Brands is the premier residential services franchising platform providing services from the property line to the roof line. Authority Brands' companies include 12 leading home service franchisors: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating and Air Conditioning, STOP Restoration and Woofie’s. Together, these brands provide home services through approximately 860 franchise owners across North America. Authority Brands, which is headquartered in Columbia, Maryland, is dedicated to supporting individual franchise owner growth with a full suite of marketing, technology, and operational support, allowing them to focus on providing exceptional service to homeowners. Please visit www.theauthoritybrands.com for more information.