Cobus van Rooyen Opens ASP Location in Keller

Van Rooyan, ASP of Keller

Cobus van Rooyen, Owner/Operator of ASP in Keller

KELLER, TEXAS – America’s Swimming Pool Company (ASP), a nationally recognized pool service company is open for business in Keller, Texas. ASP provides swimming pool maintenance and cleaning programs, pool equipment diagnostics, pool repairs, pool supplies, and pool renovations in Keller and the greater Fort Worth area. Cobus van Rooyen is the owner and operator of this location.

“Cobus has an entrepreneurial spirit and is an excellent addition to the ASP team,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “Franchise owners like him are instrumental for continuing the expansion of our company.”

Van Rooyen was born and raised in South Africa and moved to the United States in 2010 with his wife, Andrea. Van Rooyen came to the U.S. in search of new opportunities for himself and his family. He has an educational background in accounting and years of experience in the pool industry.

“There is a certain culture in the pool industry that I’m drawn to,” said Van Rooyen. “So, I decided to take the next step in my career and go from pool technician to swimming pool business owner.”

Van Rooyen decided it was time to take a leap of faith. His biggest challenge was selling his home in South Africa and making the decision to start a new life in the United States. His experience in the pool industry, customer service skills, and enjoyment for what he does, is what’s going to set his business apart. Van Rooyen is optimistic about his future as a new business owner and is willing to do whatever it takes to make his customers happy.

“Education is the most important aspect of this business,” said Van Rooyen. “As an ASP owner, I make it a priority to stay educated on industry news and the products we use. In turn, I can provide the best quality and most efficient service.”

For more information about professional, reliable, and affordable pool service in the Keller area, visit, email, or call (817) 993-4143.

Find America’s Swimming Pool Company on Facebook @aspkeller

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About ASP

ASP – America’s Swimming Pool Company is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 400 cities in 23 states across the nation. For more information on ASP’s swimming pool franchise opportunities, visit For more information on ASP – America’s Swimming Pool Company, visit Follow us on Facebook @asppoolco.

Media Contact:
Stephanie Fritz
Public Relations and Communications
ASP Franchising, LLC
478- 254-4495 (Office)
478-812-8313 (Direct)

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